BANKLARDA MIJOZLARGA XIZMAT KO‘RSATISH SIFATINI OSHIRISHNING UMUMIY YO‘LLARI
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https://doi.org/10.5281/zenodo.20373418;
mijozlarga xizmat ko‘rsatish, bank tizimi, xizmat sifati, raqamli texnologiyalar, mobil banking, xodimlar malakasi, rag‘batlantirish tizimi, zamonaviy yondashuvlar, xizmat samaradorligi, bank raqobatbardoshligiAbstrak
Ushbu tezisda banklarda mijozlarga xizmat ko‘rsatish sifatini oshirishning umumiy yo‘llari ilmiy jihatdan tahlil etilgan. Zamonaviy iqtisodiy sharoitda banklar o‘rtasidagi raqobatning kuchayishi hamda mijozlar talabining ortib borishi xizmat ko‘rsatish sifatini oshirishni dolzarb masalaga aylantirmoqda. Shu sababli, mazkur tezisda bank xizmatlari sifatini yaxshilashning asosiy omillari va yo‘nalishlari yoritib berilgan.Iqtiboslar
Baranov, A. I. Bank xizmatlari nazariyasi va amaliyoti. Moskva: FinPress, 2017.
Brown, L. Digital Banking and Customer Experience. New York: McGraw-Hill, 2020.
Karimov, T. M. Mijozlarga xizmat ko‘rsatish va bank operatsiyalari. Toshkent:
Iqtisodiyot nashriyoti, 2019.
Parasuraman, A., Zeithaml, V.A., Berry, L.L. SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 1988.
Smith, J. Customer Service in Banking: Theory and Practice. London: Routledge, 2018.
Bank xizmatlari va raqamli texnologiyalar – https://www.bb.uz/digitalbanking
Customer Experience in Banks – https://www.mckinsey.com/industries/financial-service
Digital Transformation in Banking – https://www2.deloitte.com/global
Employee Motivation in Banking – https://www.hbr.org/2020/05/motivating-employees 5. Mijozlarga xizmat sifatini oshirish bo‘yicha qo‘shimcha chora-tadbirlar https://lex.uz/docs
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