TEMIR YO'L TRANSPORTIDA MARKETING STRATEGIYALARINING INVESTITSION JOZIBADORLIKKA TA'SIRI
DOI:
https://doi.org/10.5281/zenodo.21428477Ключевые слова:
marketing strategiyasi, investitsion jozibadorlik, temir yo'l transporti, investorlarni jalb qilish.Аннотация
Ushbu maqolada temir yo'l transporti sohasida marketing strategiyalarining investitsion jozibadorlikka ta'sir mexanizmi nazariy jihatdan tahlil qilinadi. Marketing va investitsion jozibadorlik tushunchalari o'rtasidagi bog'liqlik ilmiy yondashuvlar asosida ko'rib chiqiladi hamda temir yo'l sohasida bu ta'sirning o'ziga xos jihatlari yoritiladi.Библиографические ссылки
O'zbekiston Respublikasi Prezidentining rasmiy veb-sayti. Beshinchi Toshkent xalqaro investitsiya forumidagi nutqi, 17.06.2026. — https://president.uz/oz/lists/view/9318
Transforming Logistics: The Power of Rail Investment // World Bank Results Brief. — September 2, 2025. — https://www.worldbank.org/en/results/2025/08/28/transforming-logistics-the-power-of-rail-investment
American Marketing Association. Marketing Strategy. — https://www.ama.org/topics/marketing-strategy/
Olimova N.Kh., Ergashev A.Kh. Prospects for effective use of marketing strategies to increase investment activity of Fergana region // Academic Publishing House "Nauchnaya Artel". — P. 12–14.
Abirova N.Sh. Increasing Investment Activity in the Railway Transport Sector // Journal of Modern Educational Achievements. – 2024. – Vol. 6. – P.12–17 https://scopusacademia.org/index.php/jmea/article/download/894/892/955
Keys to Attracting Private Capital for Railway Development // World Bank Group, Transport & ICT Connections. — January 2015. — Note 03. — http://www.worldbank.org/transport/connections
Marković F. Marketing and Finance in Rail Tourism: Creative Approaches for Economic Growth // Book of Proceedings, CASB25. — Belgrade, 2025. — P. 353–354.
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