Articles

THE MEDIA’S ROLE AND IMPORTANCE IN SOCIETY

Vol. 4 No. 53 (2026) 151-153

DOI: 10.5281/zenodo.20523899 2026-06-03 Articles CC BY 4.0 Open Access

Authors

  • Musayeva Mukhlisa Bukhara innovations university Foreign language and literature department, student
  • Karatayeva Nilufar Ilmiy rahbar: Bukhara innovations university

Abstract

Media plays a vital role in modern society by providing information, education, entertainment, and communication. It influences public opinion, shapes cultural values, and contributes significantly to social, political, and economic development. With the rapid advancement of digital technologies, media has evolved from traditional forms such as newspapers, radio, and television to digital platforms including social media, online news portals, and streaming services. This article examines the concept of media, its major functions, different types, and its impact on individuals and society. Furthermore, it discusses both the positive and negative effects of media and highlights its importance in the digital age.

Keywords:

media mass communication social media digital media information technology public opinion journalism communication society technology.

References

McQuail, D. (2010). McQuail's Mass Communication Theory. London: Sage Publications.

Baran, S. J. (2021). Introduction to Mass Communication: Media Literacy and Culture. New York: McGraw-Hill Education.

Dominick, J. R. (2019). The Dynamics of Mass Communication. New York: McGraw-Hill.

Potter, W. J. (2019). Media Literacy. Thousand Oaks, CA: Sage Publications.

Croteau, D., & Hoynes, W. (2022). Media/Society: Industries, Images, and Audiences. Sage Publications.

Jenkins, H. (2018). Convergence Culture: Where Old and New Media Collide. New York: NYU Press.

Flew, T. (2021). Understanding Global Media. London: Palgrave Macmillan.

Livingstone, S. (2019). The Class: Living and Learning in the Digital Age. New York University Press.

DeFleur, M. L., & Ball-Rokeach, S. J. (2018). Theories of Mass Communication. Routledge.

Briggs, A., & Burke, P. (2020). A Social History of the Media. Cambridge: Polity Press.

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    Published

    2026-06-03

    Issue

    Vol. 4 No. 53 (2026)

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    Articles

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    Copyright (c) 2026 Innovative Academy RSC

    Creative Commons License

    This work is licensed under a Creative Commons Attribution 4.0 International License.

    How to Cite

    Musayeva, M., & Karatayeva, N. (2026). THE MEDIA’S ROLE AND IMPORTANCE IN SOCIETY. Young Scientists, 4(53), 151-153. https://doi.org/10.5281/zenodo.20523899
    Innovative Academy RSC
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