RAQAMLI MEDIA MUHITIDA FEYK AXBOROTLARNING INQIROZ KOMMUNIKATSIYALARIGA TA’SIRI
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feyk axborot, raqamli media, inqiroz kommunikatsiyasi, antiinqiroz PR, PR strategiya, ijtimoiy tarmoqlar, reputatsion xavf, media monitoring, fact-checking, auditoriya ishonchi, kommunikativ jarayonlar, sun’iy intellekt.Abstrak
Mazkur maqolada raqamli media muhitida feyk axborotlarning tarqalish xususiyatlari hamda ularning inqiroz kommunikatsiyalariga ta’siri tahlil qilingan. Ijtimoiy tarmoqlarda manipulyativ va tasdiqlanmagan ma’lumotlarning tez ommalashuvi auditoriya ishonchining pasayishi, reputatsion xavflarning kuchayishi hamda kommunikativ jarayonlarning murakkablashuviga olib kelishi yoritilgan. Shuningdek, antiinqiroz PR strategiyalarining ahamiyati, media monitoring, fact-checking tizimlari va tezkor rasmiy kommunikatsiya mexanizmlarining samaradorligi tahlil etilgan. Tadqiqot natijalariga ko‘ra, zamonaviy PR texnologiyalaridan foydalanish inqirozli vaziyatlarda auditoriya ishonchini saqlash va reputatsion barqarorlikni ta’minlashda muhim omil hisoblanadi.
Iqtiboslar
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Doorley J., Garcia H. F. Reputation Management: The Key to Successful Public Relations and Corporate Communication. - 4th ed. - New York: Routledge, 2021. - 438 p.
DiFonzo N. Rumor Psychology: Social and Organizational Approaches. - Washington: American Psychological Association, 2021. - 280 p.
Molina M. D., Sundar S. S., Le T., Lee D. “Fake News Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content” // American Behavioral Scientist. - 2021. - Vol. 65, No. 2. - P. 180–212.
Baptista J. P., Gradim A. “Understanding Fake News Consumption: A Review” // Social Sciences. - 2022. - Vol. 11, No. 9. - P. 410–425.
Wang Y., McKee M., Torbica A., Stuckler D. “Systematic Literature Review on the Spread of Health-related Misinformation on Social Media” // Social Science & Medicine. - 2021. - Vol. 240. - P. 112552.
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