GUIDE’S COMMUNICATIVE SKILLS
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Tour guiding, communicative competence, verbal and non-verbal communication, intercultural competence, emotional intelligence in tourism, storytelling techniques, tourist engagement, cultural interpretation, active listening skills, communication strategies in tourism, professional tour guide skills, cross-cultural communication, visitor experience management, public speaking in tourism, guide–tourist interaction.Abstrak
This article explores the importance of communicative skills in the professional activity of a tour guide. Effective communication is a key factor in delivering high-quality экскурсия (excursion) services and ensuring tourists’ satisfaction. The study analyzes the types of communication skills required for guides, including verbal and non-verbal communication, intercultural competence, emotional intelligence, and storytelling abilities. Additionally, it highlights the role of modern technologies and challenges faced by guides in diverse environments. The article concludes that communicative competence is essential for building trust, providing accurate information, and creating memorable experiences for tourists.
Iqtiboslar
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