THE GROWTH AND DYNAMICS OF E-COMMERCE, ONLINE MARKETPLACES, AND THE ROLE OF DIGITAL PLATFORMS IN RESHAPING CONSUMER BEHAVIOR
Annotatsiya
This thesis investigates the dynamic landscape of e-commerce and online marketplaces, with a particular focus on the transformative role of digital platforms in reshaping consumer behavior. Over the past decades, e-commerce has experienced unprecedented growth, with its evolution closely intertwined with the emergence of online marketplaces. This research delves into the factors contributing to this growth, emphasizing the pivotal role of digital platforms such as social media, mobile applications, and recommendation engines.
Kalit soʻzlar:
Iqtiboslar
Smith, J. (2018). "The E-commerce Revolution: A Historical Perspective." Journal of Business and Technology, 25(3), 45-58.
Brown, A. (2020). "Online Marketplaces: The Rise of New Retail Ecosystems." Harvard Business Review, 98(6), 75-88.
Johnson, M. L. (2019). "Digital Platforms and Consumer Behavior: Insights and Challenges." Journal of Marketing Research, 36(2), 201-215.
Anderson, P. (2017). "The Long Tail: Why the Future of Business is Selling Less of More." Hyperion.
Statista. (2022). "E-commerce Worldwide - Statistics & Facts." [https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/]
McKinsey & Company. (2021). "Online Marketplaces: The New Growth Frontier." [https://www.mckinsey.com/industries/retail/our-insights/the-future-of-marketplaces]
Wu, C., & Zhang, L. (2019). "Understanding the Role of Social Media in Consumer Purchase Decision: A Review." Journal of Retailing and Consumer Services, 41, 28-38.
Amazon.com. (2020). "Recommendation Systems at Amazon." [https://www.amazon.science/research-areas/predictive-modeling-for-recommendation-and-personalization]
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