THE ESSENCE OF INTERACTIVE COMMUNICATION AND ITS SIGNIFICANCE IN EDUCATION

Abstract

This article comprehensively analyzes the theoretical and methodological foundations of interactive communication, its role in the educational process and its impact on the student's personality. Based on the theories of Vygotsky, Bakhtin and Brunner, the dialogic, empathetic and intersubjective features of interactive communication are highlighted. On the example of interactive models specific to educational sciences, especially in primary education, the intellectual, educational and communicative functions of communication are revealed. At the same time, methods of organizing effective communication through digital platforms and its importance in forming communicative culture, empathy, leadership, social responsibility and the ability to express personal thoughts in students are substantiated.