PSYCHOLOGICAL FACTORS AFFECTING OBJECTIVITY IN JOURNALISM IN THE DIGITAL AND ARTIFICIAL INTELLIGENCE ERA

Abstract

This scientific article is dedicated to studying the psychological factors influencing journalistic objectivity amidst the widespread integration of digital technologies and artificial intelligence into daily practice. The paper analyzes the journalist's internal experiences and personal traits, as well as external factors such as social networks, algorithmic recommendation systems, competition with AI tools, and editorial pressure. It substantiates how these factors shape the journalist's perception of reality and impact their ability to remain objective.