BRIDGING THE PERSUASION GAP: STRATEGIES FOR LEADING MULTICULTURAL TEAMS TO CONSENSUS BETWEEN UZBEK AND ENGLISH SPEAKERS

Abstract

This article investigates the complex challenge of fostering authentic consensus within multicultural teams, with a specific focus on the dynamic between Uzbek and English speakers. By integrating four established theoretical frameworks—Meyer’s (2014) cultural scales, Geert Hofstede’s (2010) cultural dimensions, Hall’s (1976) communication context theory, and Nisbett’s (2003) cognitive patterns—this analysis explains how profoundly diverse, culturally deep-rooted approaches to persuasion and decision-making hinder collaborative efficiency. In response to these identified barriers, this study advances a set of targeted leadership strategies designed to mediate these cultural divides, thereby converting potential points of conflict into sources of increased efficiency and enhanced team performance.