MAHSULOTNI YASHIRIN TARG‘IB QILISH (PRODUCT PLACEMENT) REKLAMA STRATEGIYASI SIFATIDA: SAMARADORLIK TAHLILI
Ключевые слова:
product placement, yashirin reklama, marketing, iste’molchi xulq-atvori.Аннотация
Ushbu tadqiqotda mahsulotni yashirin targ‘ib qilish (product placement) zamonaviy reklama strategiyasi sifatida tahlil qilinadi. Tadqiqotning maqsadi uning iste’molchi xulq-atvoriga ta’sirini aniqlash va an’anaviy reklama bilan taqqoslashdan iborat.
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