ISSUES FOR IMPLEMENTING ECOMARKETING IN ENTERPRISES
Abstract
In the context of increasing environmental problems and regulatory requirements, enterprises are increasingly faced with the need to develop a marketing strategy aimed not only at increasing sales, but also at integrating the environmental dimension - ecomarketing (or "green marketing"). Ecomarketing requires a comprehensive approach: from developing products with a lower negative impact on the environment, to communicating these benefits to consumers and creating sustainable management systems.
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