O‘ZBEKISTONNING TURIZM BRENDINI XALQARO BOZORDA RIVOJLANTIRISH ISTIQBOLLARI
Abstract
Jahon turizm bozorida milliy turizm brendini shakllantirish va uni xalqaro miqyosda ilgari surish mamlakatning raqobatbardoshligini, eksport salohiyatini hamda investitsion jozibadorligini oshiruvchi muhim strategik omil hisoblanadi [1]. O‘zbekiston misolida bu masala ayniqsa dolzarb bo‘lib, mamlakat boy tarixiy-madaniy merosi, Ipak yo‘li sivilizatsiyasidagi o‘rni, Samarqand, Buxoro va Xiva kabi noyob destinatsiyalari bilan global turizm bozorida mustahkam brend yaratish imkoniyatiga ega [2]. So‘nggi yillarda turizm oqimining jadal o‘sishi, eksport tushumlarining ko‘payishi va davlat darajasida qabul qilinayotgan strategik dasturlar O‘zbekiston turizm brendini yangi bosqichga olib chiqmoqda [3].
References
Tsereteli, M. (2026, March 19). Uzbekistan tourism: The quality imperative. American Foreign Policy Council. https://www.afpc.org/publications/articles/uzbekistan-tourism-the-quality-imperative
Ekiz, E. (2025). Uzbekistan tourism: Past, present and future. Institute of Tourism. https://institutetourism.com/wp-content/uploads/2025/04/Erdogan-Ekiz.pdf
Uzbekistan Tourism. (n.d.). Uzbekistan.travel. https://uzbekistan.travel/en/
Digital marketing in Uzbekistan: 2025 trends and insights. (2025, October 12). LinkedIn. https://www.linkedin.com/pulse/digital-marketing-uzbekistan-2025-trends-dnpff
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