O‘ZBEKISTONNING TURIZM BRENDINI XALQARO BOZORDA RIVOJLANTIRISH ISTIQBOLLARI
Jild 5 son 23 (2026): Zamonaviy dunyoda innovatsion tadqiqotlar 68-69
Annotatsiya
Jahon turizm bozorida milliy turizm brendini shakllantirish va uni xalqaro miqyosda ilgari surish mamlakatning raqobatbardoshligini, eksport salohiyatini hamda investitsion jozibadorligini oshiruvchi muhim strategik omil hisoblanadi [1]. O‘zbekiston misolida bu masala ayniqsa dolzarb bo‘lib, mamlakat boy tarixiy-madaniy merosi, Ipak yo‘li sivilizatsiyasidagi o‘rni, Samarqand, Buxoro va Xiva kabi noyob destinatsiyalari bilan global turizm bozorida mustahkam brend yaratish imkoniyatiga ega [2]. So‘nggi yillarda turizm oqimining jadal o‘sishi, eksport tushumlarining ko‘payishi va davlat darajasida qabul qilinayotgan strategik dasturlar O‘zbekiston turizm brendini yangi bosqichga olib chiqmoqda [3].
Iqtiboslar
Tsereteli, M. (2026, March 19). Uzbekistan tourism: The quality imperative. American Foreign Policy Council. https://www.afpc.org/publications/articles/uzbekistan-tourism-the-quality-imperative
Ekiz, E. (2025). Uzbekistan tourism: Past, present and future. Institute of Tourism. https://institutetourism.com/wp-content/uploads/2025/04/Erdogan-Ekiz.pdf
Uzbekistan Tourism. (n.d.). Uzbekistan.travel. https://uzbekistan.travel/en/
Digital marketing in Uzbekistan: 2025 trends and insights. (2025, October 12). LinkedIn. https://www.linkedin.com/pulse/digital-marketing-uzbekistan-2025-trends-dnpff
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