THE CONCEPT OF "GREETING" AND ITS CULTURAL-CONCEPTUAL MEANING

Abstrak

This article explores the concept of greeting and its cultural-conceptual significance across diverse societies. Greetings, as fundamental social acts, serve not only to acknowledge the presence of others but also to express respect, establish social bonds, and convey cultural values. The study examines various forms of greetings—verbal and nonverbal—and highlights their variations according to cultural norms, social hierarchies, and communication contexts.