QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARDA MARKETING FAOLIYATINI BOSHQARISHNI TAKOMILLASHTIRISHNING ILMIY-METODOLOGIK ASOSLARI VA XALQARO TAJRIBA
Keywords:
marketing boshqaruvi, qurilish materiallari sanoati, raqamli marketing, CRM, ekologik marketing, logistika, raqobatbardoshlik.Abstract
Mazkur tezisda qurilish materiallari ishlab chiqaruvchi korxonalarda marketing faoliyatini boshqarishning nazariy va amaliy jihatlari hamda xalqaro tajriba tahlil qilingan. Marketing boshqaruvining korxona raqobatbardoshligiga ta’siri o‘rganilib, marketing samaradorligini oshirishga xizmat qiluvchi zamonaviy yondashuvlar yoritilgan. Tadqiqot natijasida raqamli marketing, CRM tizimlari, ekologik marketing va logistika boshqaruvining marketing faoliyati natijadorligini oshirishdagi ahamiyati asoslab berilgan.
References
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