QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARDA MARKETING FAOLIYATINI BOSHQARISHNI TAKOMILLASHTIRISHNING ILMIY-METODOLOGIK ASOSLARI VA XALQARO TAJRIBA
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marketing boshqaruvi, qurilish materiallari sanoati, raqamli marketing, CRM, ekologik marketing, logistika, raqobatbardoshlik.Abstrak
Mazkur tezisda qurilish materiallari ishlab chiqaruvchi korxonalarda marketing faoliyatini boshqarishning nazariy va amaliy jihatlari hamda xalqaro tajriba tahlil qilingan. Marketing boshqaruvining korxona raqobatbardoshligiga ta’siri o‘rganilib, marketing samaradorligini oshirishga xizmat qiluvchi zamonaviy yondashuvlar yoritilgan. Tadqiqot natijasida raqamli marketing, CRM tizimlari, ekologik marketing va logistika boshqaruvining marketing faoliyati natijadorligini oshirishdagi ahamiyati asoslab berilgan.
Iqtiboslar
Awodele I.A., Adegboyega A.A., Sofolahan O., Adamu A., Saidu K.J. (2020). Factors Determining the Marketing Strategies of Construction Firms: Construction Professionals' Perspective https://doi.org/10.14807/ijmp.v11i3.1068
Dohnal R. (2021). The Importance of Marketing Strategy for Creating and Maintaining Competitiveness in Construction Industry https://www.researchgate.net/publication/350798984_The_Importance_of_Marketing_Strategy_for_Creating_and_Maintaining_Competitiveness_in_Construction_Industry
Xu Cheng (2023). Marketing Plan of T Building Materials Equipment Company.https://repositorio.iscteiul.pt/bitstream/10071/29629/1/master_cheng_xu.pdf
Gupte S. (2025). Marketing Ecolabelled Building Materials: Addressing Perceptions, Challenges, and Solutions in B2B End-Buyer Dynamics https://www.gminsights.com/industry-analysis/building-materials-market
Breque, M., De Nul, L., & Petridis, A. (2021). Industry 5.0: Towards a sustainable, human-centric and resilient European industry https://op.europa.eu/en/publication-detail/-/publication/468a892a-5097-11eb-b59f-01aa75ed71a1/language
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