Статьи

The diversification strategy of Amazon by identifying SWOT analysis

Том 1 № 7 (2024): Журнал академических исследований Нового Узбекистана 59-61

DOI: 10.5281/zenodo.11580334 2024-06-11 Статьи Open Access

Авторы

  • Khanifajon Ismailova

Аннотация

The paper aims to define the diversification strategy of Amazon by using SWOT analysis. Most customers prefer to buy online rather than buy in a traditional way. Most business transfer and adapt their strategies to e-commerce channels. The research is about analysis the company’s strategies by identifying its strength, weakness, opportunities and threats faced by the company in current e-retailing industry. Based on the obtained results, a set of recommendations and suggestions was proposed.

Библиографические ссылки

Filson, D. (2004). The Impact of E‐Commerce Strategies on Firm Value: Lessons from Amazon.com and Its Early Competitors. The Journal of Business, 77(S2), S135–S154.

Schmid, S & Baldermann, S (2021). "CEOs’ International Work Experience and Compensation," Management International Review, Springer, vol. 61(3)

Annual Report (2023) Available from https://s2.q4cdn.com/299287126/files/doc_financials/2024/ar/Amazon-com-Inc-2023-Annual-Report.pd

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    Опубликован

    2024-06-11

    Выпуск

    Том 1 № 7 (2024): Журнал академических исследований Нового Узбекистана

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    Статьи

    Как цитировать

    Ismailova , K. (2024). The diversification strategy of Amazon by identifying SWOT analysis. Журнал академических исследований Нового Узбекистана, 1(7), 59-61. https://doi.org/10.5281/zenodo.11580334
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