TURIZMNI RIVOJLANTIRISHDA BRENDNING AHAMIYATI

Abstract

This article analyzes the importance of creating a brand in the tourism sector. Through branding, the uniqueness and emotional value of a tourist destination are formed, and marketing is a means of conveying this image to the public. This article deeply analyzes the role and importance of the brand in the development of the tourism sector. In particular, the processes of forming regional and national tourist brands, their role in increasing competitiveness and their impact on creating a positive image in the minds of tourists are covered from a scientific, theoretical and practical perspective.