CHALLENGES AND STRATEGIES IN RENDERING NEOLOGISMS: EVIDENCE FROM ENGLISH–UZBEK MEDIA TEXTS

Аннотация

The rapid expansion of global media and digital communication has significantly accelerated the emergence of neologisms in contemporary languages. These newly coined lexical items pose considerable challenges for translators, particularly when transferring meaning between linguistically and culturally distinct languages such as English and Uzbek. This study investigates the major difficulties associated with translating neologisms in modern media discourse and identifies effective strategies for addressing them. Employing a qualitative comparative approach, the research analyzes a corpus of English and Uzbek media texts published between 2020 and 2025, including sources such as international news websites and Uzbek online platforms. The findings reveal that the primary challenges include the absence of direct equivalents, cultural specificity, semantic ambiguity, and the rapid evolution of neologisms. To address these issues, translators employ various strategies, including borrowing, transliteration, calque, descriptive translation, and functional adaptation. The study demonstrates that no single strategy is universally effective; rather, the choice depends on contextual, cultural, and communicative factors. The research contributes to translation studies by providing a systematic analysis of neologism translation in a bilingual media context and offers practical recommendations for translators working in dynamic media environments