ISSUES OF LOCALIZING ENGLISH-LANGUAGE CONTENT (WEBSITES, APPLICATIONS, ADVERTISING MATERIALS) FOR THE UZBEK AUDIENCE

Abstract

This article analyzes the process of localizing English-language content for the Uzbek audience and examines its scientific and practical significance. Particular attention is paid to the linguistic, cultural, and communicative adaptation of websites, mobile applications, and advertising materials. The study emphasizes the importance of considering language norms, national mentality, cultural values, and audience needs in the localization process. The research also highlights effective localization strategies and their role in the digital environment, and presents scholarly conclusions aimed at improving the quality of content designed for the Uzbek audience.