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MEDIA SAVODXONLIK TUSHUNCHASI VA UNING JAMIYATIMIZ HAYOTIDAGI AHAMIYATI

This article describes the concept of media literacy and compares the definitions given by famous scientists to this concept. In addition, scientific theoretical views on the necessity and importance of media literacy in society are given. In the course of our analysis, the terms media education, media learning, and media literacy were widely discussed.

Feruza Jo‘rayeva , Gulhayo Hamdamova

31-35

2024-03-31

THE ROLE OF MASS MEDIA IN SHAPING THE WORLDVIEW OF YOUTH

This paper explores the significant role of mass media in shaping the worldview of today’s youth. In the modern era, where digital technologies and media platforms are deeply integrated into daily life, mass media has become a powerful tool that influences young people's perceptions, values, behavior, and understanding of the world. The research examines various forms of media — including television, the internet, social networks, and print media — and analyzes their impact on the psychological, social, and cultural development of youth. Special attention is given to how media content affects critical thinking, identity formation, and global awareness among young individuals. The study also discusses both the positive and negative effects of mass media, emphasizing the importance of media literacy and responsible content consumption. By understanding the media’s influence, educators, parents, and policymakers can better guide young people in developing an informed and balanced worldview.

Mavludaoy Asrorova daughter of Umurzoq, Gulro’za Asrorova daughter of Umurzoq, Behruzbek Iskandarovich Kamolov

65-67

2025-09-12

MEDIA LITERACY AND INFORMATION CULTURE AS KEY COMPONENTS OF MODERN EDUCATION AND SOCIAL DEVELOPMENT

In the era of digital globalization and rapidly expanding information flows, media literacy and information culture have become fundamental competencies required for effective participation in modern society. The increasing influence of mass media, social networks, and digital platforms has significantly transformed the ways individuals receive, interpret, and disseminate information. At the same time, the spread of misinformation, disinformation, and manipulative content poses serious threats to social stability, democratic values, and individual decision-making. This article provides a comprehensive analysis of media literacy and information culture as interconnected concepts, examines their theoretical foundations, and explores their role in modern education systems. Particular attention is paid to the educational, social, and ethical dimensions of media literacy development. The article emphasizes that fostering a high level of information culture through systematic media literacy education is essential for developing critical thinking, responsible information behavior, and sustainable societal development.

Turapova Aziza Usmanovna

89-92

2026-01-09

RAQAMLASHTIRISH SHAROITIDA BO‘LAJAK TARBIYACHILARNING MEDIASAVODXONLIGINI OSHIRISHNING O’ZIGA XOS XUSUSIYATLARI

Today, the concepts of working with digital technologies, digital literacy, and media literacy have become widely popular in all areas of our society. As the first link of the continuous education system, emphasis is placed on the formation of digital competencies of teachers-pedagogues who take an active place in the educational processes of the preschool education organization. It is not without reason that, in order to improve the media literacy of future educators studying in state and non-state higher education institutions, media literacy classes in the field of science, IT clubs opened under the university, innovative clubs to improve the knowledge, skills and qualifications of educators. Currently, working with specialists who have the ability to work with IT and digital resources is an urgent issue.

D Nazarmatova, L Kosimova

1078-1081

2025-01-05

EMPOWERING LEARNERS THROUGH MEDIA LITERACY IN THE DIGITAL AGE

In the era of digital information, media literacy has become an essential competency for learners at all levels of education. This paper explores the intersection of media literacy and education, highlighting the role of critical thinking, digital citizenship, and pedagogy in shaping informed individuals. It reviews recent research and best practices for integrating media literacy into curricula and examines challenges such as misinformation, algorithmic bias, and the digital divide. The study argues for a systemic incorporation of media literacy in education to foster democratic participation and lifelong learning.

Olimjon Isakov

123-126

2025-04-24

PROSPECTS FOR USING MEDIA AND INFORMATION LITERACY IN EDUCATION

This article discusses the potential benefits and impacts of integrating media and information literacy (MIL) into educational systems. It highlights how MIL fosters critical thinking, enhances learning experiences, promotes digital literacy, and equips students with media production skills. The article also addresses the importance of MIL in teaching ethical use of media, encouraging cultural awareness, empowering individuals for active societal participation, and preparing students for future technological trends. The overarching theme is that MIL is crucial for developing informed, responsible, and adaptable individuals in the digital age.

Maprat Rafikovna Rasuleva

1107-1110

2024-07-31

MEDIA AND INFORMATION LITERACY IN THE EDUCATIONAL PROCESS AS THE BASIS OF THE NEED FOR INFORMATION

In this article, students are told about information, which is the foundation of today's modern information space and is an integral part of human social and cultural life, and the desire for it, formation of media and information literacy skills, understanding and evaluation of information received in the global information space. In today's digital age, the ability to access, evaluate, and effectively utilize media and information is crucial for individuals to navigate the complexities of the modern world. This article explores the significance of media and information literacy (MIL) within the educational process as the cornerstone for developing information competency among learners. By examining the theoretical underpinnings of MIL and its practical applications in educational settings, this paper highlights the importance of integrating MIL into curriculum frameworks across disciplines. Moreover, it discusses strategies for educators to foster MIL skills, including critical thinking, digital literacy, and ethical use of information. Through a comprehensive analysis of existing literature and empirical evidence, this article advocates for the prioritization of MIL education to empower learners with the necessary tools to engage with information responsibly and constructively in the digital era.

Shermanova Feruza Djumaboyevna

622-625

2024-07-31

EFFECTIVE WEB DESIGN STRATEGIES FOR ENHANCING MEDIA TECHNOLOGY COMPETENCE

This article defines the concepts of media competence and web design, providing examples from the information on the topic supported by scientists' opinions. Despite partially covering the work of scientists, it is based on specific facts. The article discusses the connections between media competence and media culture, characteristics of people with media competence, strategies used to develop media competence among students, the three main concepts of web design, and lists the stages of web design.

Otabekov Akbar Oynabekovich

33-36

2025-05-14

MEDIA BASED TEACHING METHODS: CHALLENGES AND STRATEGIES

The study investigates the challenges faced by English as a Foreign Language (EFL) teachers in integrating digital media into their classrooms. Official documentation and teacher interviews were used to gather data. The findings revealed that teachers faced challenges such as lack of competence, deficient teaching materials, and inadequate digital skills. Low internet speed and a shortage of devices were examples of infrastructure constraints that exacerbated these problems. Teachers were open to utilizing a variety of technological tools and apps, such as projectors, computers, smartphones, audio speakers, and software such as Google Classroom, PowerPoint, Hot Potatoes, and online dictionaries, in spite of these obstacles. The study offers insights into how to help and improve EFL teachers' efforts to adapt to digital media while highlighting their inventiveness and perseverance.

Durdona Khamidova, Ubaydullayeva Nafosat

46-52

2025-03-13

A TYPOLOGICAL ANALYSIS OF PERSUASIVE STRATEGIES IN CONTEMPORARY ENGLISH-LANGUAGE NEWS MEDIA

This article presents a typological analysis of persuasive strategies in contemporary English-language news media. It explores how lexical, rhetorical, structural, and pragmatic tools are employed to influence public perception while maintaining the appearance of objectivity. The study emphasizes the role of evaluative language, framing, modality, and visual rhetoric in shaping news narratives. Additionally, it highlights how digital media has introduced new persuasive mechanisms such as clickbait headlines and algorithmic personalization. Through detailed examples and case studies, the article underscores the importance of media literacy and ethical journalism in today’s information-rich environment.

Muzafarova Luiza Umarovna, Sanakulov Dilijon Erkin oʻgʻli

91-95

2025-05-20

THE IMPORTANCE OF MEDIA LITERACY FOR STUDENTS AND INTERNATIONAL EXPERIENCE

The article discusses the essence of media and information literacy, as well as trends in the development of media literacy of students of higher education institutions in the digital environment. Researches and achievements of scientists of Uzbekistan and foreign countries in this field are analyzed. Specific features of international cooperation on the development of media and information literacy are highlighted.

F.D. Shermanova, M. Otamuratova

56-58

2025-02-25

NEGATIVE CONTENT IN MEDIA AND ITS PSYCHOLOGICAL IMPACT

This article provides a scientific and practical analysis of negative content in modern media and its psychological impact on individuals and society. Particular attention is paid to the influence of violent, manipulative, and misleading information on young people. The article also discusses the causes of the spread of negative content in mass media and social networks, as well as effective ways to prevent its harmful effects through media literacy and ethical journalism.

Sabina Abdurashitova

109-111

2026-01-12

THE IMPACT OF GLOBALIZATION ON MEDIA TRANSLATION BETWEEN UZBEK AND ENGLISH

This study explores the influence of globalization on media translation between Uzbek and English, focusing on how global media exchanges have shaped the translation of culture-specific references, idiomatic expressions, and technological advancements. The paper examines the challenges translators face in adapting media content for cross-cultural audiences while preserving the cultural and contextual integrity of the source language. Through a comparative analysis of linguistic borrowing, the tension between domestication and foreignization, and the role of technology in translation processes, the article highlights the critical importance of cultural literacy in media translation. This research provides insights into the growing demand for localized media content in an increasingly globalized world and underscores the evolving role of translators in navigating this dynamic field.

Yormamatova Mohichehra Jo'raqul qizi

71-73

2024-10-07

THE ROLE OF MASS MEDIA IN THE DEVELOPMENT OF CULTURE IN KARAKALPAKSTAN

Mass media plays a crucial role in shaping and developing culture in Karakalpakstan by preserving traditions, promoting national identity, and facilitating cultural exchange. This article explores the historical evolution of mass media in the region, from early print and broadcast media to modern digital platforms. It highlights how television, radio, newspapers, and social media contribute to cultural awareness, artistic expression, and community engagement. Additionally, the article examines challenges such as globalization, language barriers, and financial constraints that affect media’s cultural impact. Finally, recommendations are provided to enhance the role of mass media in fostering cultural development, emphasizing the need for government support, media literacy, and digital innovation.

Ilyas Begdullaev

25-28

2025-02-28

FOSTERING A CULTURE OF PROPER USE OF MEDIA THROUGH CLASSROOM ACTIVITIES FOR STUDENTS WITH SPECIAL NEEDS

Formation of a culture of proper use of media for students with disabilities is one of the important aspects of the modern education system. While the widespread use of information technology opens up new opportunities for students, its misuse can lead to various problems. This study analyzes the ways in which media use is fostered among students with disabilities through classroom activities. The results of the study show that students learn to use media effectively through specially adapted educational approaches and innovative educational technologies. In the research process, pedagogical experiments, observation and survey methods were used. Based on the results obtained, practical recommendations have been developed for further development of the culture of media use for students with disabilities. This article serves as an important scientific and methodical material for teachers and educational organizations.

Eminov Behzodbek Abdujabborovich

37-46

2025-04-08

RAQAMLI KOMPETENSIYALARNI RIVOJLANTIRISHNING IJTIMOIY-PEDAGOGIK XUSUSIYATLAR

In this article, the socio-pedagogical features of the development of digital competence necessary for future physical education teachers and other pedagogues are discussed, social and educational factors affecting the ability of individuals to effectively and responsibly interact with digital technologies. Detailed information is given about the intersection of the factors of lim. the analysis of competence formation programs, the terms digital literacy and digital competence and their place in the professional activity of future professional education teachers are studied.

Gulsora Bo‘riyeva

1124-1127

2025-01-09

“SHAPING THE DIGITAL IDENTITY AND PSYCHOLOGICAL RESILIENCE OF THE EMERGING GENERATION IN THE ERA OF DIGITAL TRANSFORMATION: ISSUES OF GLOBAL INFORMATION SECURITY AND MEDIA LITERACY”

This article analyzes the issues of the digital identity, psychological resilience, and socio-cultural development of the emerging generation as a global challenge in the context of accelerated digital transformation. It demonstrates how digital technologies fundamentally alter young people’s thinking patterns, communication strategies, value systems, and processes of self-awareness. The article also highlights contemporary research on the impact of global information risks, media manipulation, fake content, algorithmic pressure, and digital addiction on personal development. International practices for enhancing digital literacy, fostering media culture, and strengthening psychological immunity are examined, and comprehensive approaches are proposed to ensure a sustainable digital future. Consequently, the study provides scientific and practical conclusions aimed at preventing global challenges to personal development in the era of digital transformation.

Sharafullayeva Shakhlo Qahramonovna, Mamatraimova Ilmira Bahrom qizi

142-144

2025-11-24

SCIENTIFIC FOUNDATIONS AND PRACTICAL MECHANISMS OF DIVERSIFYING MEDIA EDUCATION IN THE LEARNING PROCESS

The article explores the theoretical foundations and practical mechanisms of diversifying media education within the modern learning process. It reveals the importance of integrating interdisciplinary and digital approaches to foster social, critical, and media competencies among students. The study develops a conceptual model for diversifying media education that combines traditional teaching with digital, communicative, and project-based technologies. Empirical analysis demonstrates that systematic diversification enhances students’ media literacy, civic engagement, and creative thinking. The findings contribute to improving the quality of education through innovative media-based pedagogical solutions.

Ganiyeva Gulkhayyo Isloma kizi

111-113

2025-10-20

SOCIAL MEDIA AND STUDENT COMMUNICATION IN UZBEKISTAN: CURRENT USE AND PERSPECTIVES

In recent years, social media has become one of the main platforms for communication among students in Uzbekistan. This paper explores how students use platforms such as Instagram and Telegram for both academic and everyday purposes, and what opportunities and risks this creates. Based on data on internet and social media penetration in the country, as well as studies of media literacy and digital education, the article argues that social media can support learning when its use is purposeful and accompanied by the development of critical thinking skills. Real-life examples of student practices are discussed, with special attention to how English has become a vital tool in online communication. The conclusion offers practical recommendations for teachers and universities.

Karimbaeva Mavluda

83-85

2025-09-10

THE IMPACT OF SOCIAL MEDIA ON ENGLISH LANGUAGE LEARNING: INSIGHTS FOR TEACHERS

The rise of social media has transformed modern communication and significantly influenced language learning and teaching practices. In English language instruction, platforms such as YouTube, Instagram, WhatsApp, and TikTok have become effective tools for engaging learners, promoting authentic language experiences, and fostering creativity. This article examines the integration of social media from the viewpoint of educators, discussing the opportunities it creates for enriching language teaching, along with the obstacles teachers may face. It concludes with practical advice for incorporating social media effectively in the English language classroom.

Esbergenova Khurliman Makhsetovna

133-135

2025-05-26

NATIONAL EXPERIENCE IN THE DEVELOPMENT OF INFORMATION CONSUMPTION IN PUBLIC SERVICES: PROBLEMS AND SOLUTIONS

This article highlights the national experience in the development of information consumption in public services: problems and solutions, increasing information literacy, problems and achievements of media education, media literacy culture of public servants in public civil service.

Mansur Yunusov

119-123

2023-02-15

STRATEGİES FOR PROTECTİNG YOUTH AND WOMEN FROM EXTREMİSM THROUGH SOCİAL MEDİA: INTERNATİONAL EXPERİENCES AND PRACTİCES İN UZBEKİSTAN

This article examines effective measures and experiences from various countries aimed at protecting young people and women from radicalization and negative influences through social media. The analysis includes platforms such as Uzbekistan's "Girls' Academy" and Germany's "Islam-ist." These programs help to enhance digital literacy, develop critical thinking skills, and enable young individuals to critically assess online information, thereby safeguarding them from the impacts of extremism.

Фаррух Элмирзаев

14-18

2024-11-08

DIGITAL ADDICTION AND ITS IMPACT ON YOUTH PSYCHOLOGY

This article examines the phenomenon of digital addiction and its psychological effects on youth. It discusses how excessive use of the Internet, social media, mobile devices, and online games affects students’ mental health, social relationships, and academic performance. The paper also explores the social consequences of digital addiction, including isolation, reduced face-to-face communication, and emotional instability. Finally, the article highlights strategies for prevention and management, such as parental control, media literacy, personal discipline, and psychological support, emphasizing the importance of balanced and responsible technology use.          

Abdulazizova Maxsuda Uktam qizi

96-98

2025-08-27

SOCIAL MEDIA AND DEEP VS. SURFACE READING: EVIDENCE FROM UZBEK EFL LEARNERS

This study looks at how social media influences deep and superficial reading habits among Uzbek EFL students. Using survey data from 120 university students and interviews with ten individuals, the study investigates how fast-paced digital settings affect attention, reading stamina, and understanding. The findings show that regular exposure to short-form content, notifications, and compulsive scrolling impairs students' capacity to sustain focus on long English texts, leading to greater surface-level processing. At the same time, social media allows users to discover new reading materials and engage with English informally. However, these advantages favour light, fragmentary reading rather than profound comprehension.

Ataniyazova Nargiza Jalgasbaevna, Chandra Mohan Vasudeva Panicker

142-146

2025-11-26

INTERSEMIOTIC TRANSLATION OF VISUAL SYMBOLS IN ENGLISH AND UZBEK MEDIA DISCOURSE

This paper investigates the phenomenon of intersemiotic translation—the process of transferring meaning between verbal and visual codes—within English and Uzbek media discourse. The study focuses on how visual symbols such as colors, gestures, and imagery are culturally encoded and reinterpreted in translation across two linguistic and semiotic systems. Using examples from online news portals and advertising materials, the research identifies three types of transformations: iconic adaptation, cultural reinterpretation, and semiotic substitution. Findings reveal that while English media relies heavily on metaphorical imagery and connotative symbolism, Uzbek translations tend to prioritize explicit verbal explanation and cultural domestication. The paper argues that successful translation in multimodal communication requires not only linguistic equivalence but also visual-cultural literacy. This approach contributes to comparative translation studies by extending the scope of analysis beyond words to multimodal meaning-making processes.

Shomurodova Mahliyo Mingnor qizi

31-34

2025-10-23

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