THE ROLE OF MASS MEDIA IN SHAPING THE WORLDVIEW OF YOUTH

Аннотация:

This paper explores the significant role of mass media in shaping the worldview of today’s youth. In the modern era, where digital technologies and media platforms are deeply integrated into daily life, mass media has become a powerful tool that influences young people's perceptions, values, behavior, and understanding of the world. The research examines various forms of media — including television, the internet, social networks, and print media — and analyzes their impact on the psychological, social, and cultural development of youth. Special attention is given to how media content affects critical thinking, identity formation, and global awareness among young individuals. The study also discusses both the positive and negative effects of mass media, emphasizing the importance of media literacy and responsible content consumption. By understanding the media’s influence, educators, parents, and policymakers can better guide young people in developing an informed and balanced worldview.