RAQAMLI INNOVATSIYALAR ASOSIDA TURISTLAR OQIMINI BOSHQARISHNING YANGI YONDASHUVLARI
Keywords:
raqamli innovatsiyalar, turistlar oqimi, sun’iy intellekt, smart turizm, Big Data, IoT, turizm boshqaruviAbstract
Mazkur tezisda turizm sohasida raqamli innovatsiyalarning o‘rni va ularning turistlar oqimini boshqarishdagi yangi yondashuvlarga ta’siri tahlil qilingan. Tadqiqotda sun’iy intellekt, katta ma’lumotlar (Big Data), Internet of Things (IoT) va smart turizm texnologiyalarining turizm rivojiga ta’siri o‘rganilgan. Xorijiy va mahalliy olimlarning ilmiy qarashlari asosida raqamli innovatsiyalarning turizm tizimidagi transformatsion roli yoritilgan. Natijalar shuni ko‘rsatadiki, raqamli texnologiyalar asosida turistlar oqimini samarali boshqarish, xizmat sifatini oshirish va turizmning raqobatbardoshligini kuchaytirish mumkin.
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