YASHIL QADOQLASH STRATEGIYASINING MEBEL MAHSULOTLARI RAQOBATBARDOSHLIGIGA TA’SIRI
Jild 4 son 34 (2025): Innovative research in the modern world: theory and practice 15-19
Annotatsiya
Maqolada mebel sanoatida yashil qadoqlash strategiyasining raqobatbardoshlikka ta’siri tahlil qilinadi. Ekologik toza va qayta ishlanadigan qadoqlash materiallaridan foydalanish brend imijini mustahkamlab, iste’molchi ishonchini oshirishi ko‘rsatilgan. Tadqiqot natijalariga ko‘ra, yashil qadoqlash atrof-muhitni muhofaza qilish bilan birga, korxonaning bozor ustunligini kuchaytirishga xizmat qiladi.
Kalit soʻzlar:
Iqtiboslar
Ottman, J. A. (1998). Green Marketing: Opportunity for Innovation. NTC Business Books, Chicago.
Peattie, K. (2001). “Golden Goose or Wild Goose? The Hunt for the Green Consumer.” Business Strategy and the Environment, 10(4), 187–199.
Prendergast, G., & Pitt, L. (1996). “Packaging, Marketing, Logistics and the Environment: Are There Trade-offs?” International Journal of Physical Distribution & Logistics Management, 26(6), 60–72.
UNEP (United Nations Environment Programme). (2022). Global Environment Outlook: Towards a Sustainable Future. United Nations, Geneva.
United Nations. (2015). Transforming Our World: The 2030 Agenda for Sustainable Development. New York: UN.
IKEA Sustainability Report (2023). Sustainability and Circularity in Packaging. IKEA Corporate Publication.
Herman Miller (2022). Design for the Environment Framework. Herman Miller Inc., USA.
Green Furniture Concept (2021). Sustainable Design and Circular Packaging Practices. Gothenburg, Sweden.
O‘zbekiston Respublikasi Prezidentining PQ–384-son qarori. (2022). “Yashil iqtisodiyotga o‘tishni jadallashtirish chora-tadbirlari to‘g‘risida”.
O‘zbekiston Respublikasi Vazirlar Mahkamasi. (2023). “2023–2030 yillarda Yashil iqtisodiyotni rivojlantirish strategiyasi”.
Murodov, A., va Rustamova, M. (2023). Yashil marketing strategiyalarining korxona raqobatbardoshligiga ta’siri. TDIU Ilmiy jurnali, №2, 45–52.
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