THE ROLE OF ARABIC LANGUAGE IN BUSINESS NEGOTIATIONS IN THE MIDDLE EAST
Jild 4 son 21 (2025): Science and technology in the modern world 125-126
Annotatsiya
The Arabic language plays a crucial role in facilitating effective business negotiations in the Middle East. As a symbol of cultural identity and a tool of interpersonal connection, Arabic enables deeper trust-building and mutual understanding between business partners. This thesis explores the significance of Arabic in negotiation contexts, highlights linguistic and cultural factors influencing business communication, and provides insights for foreign business professionals engaging in Middle Eastern markets.
Kalit soʻzlar:
Iqtiboslar
Al-Mutairi, F. (2016). Language and Culture in Business Negotiations: The Case of the Arab World. International Journal of Business and Social Science, 7(2), 12–20.
Guffey, M. E., & Loewy, D. (2021). Essentials of Business Communication. Cengage Learning.
Al-Khatib, M. A. (2006). The Pragmatics of Discourse in Arabic–English Business Negotiations. Journal of Language and Politics, 5(2), 303–316.
Nashr qilingan
Son
Boʻlim
Iqtibos keltirish tartibi
