XORIJIY DAVLATLAR TAJRIBASIDA SPORT TASHKILOTLARINI RAQAMLASHTIRISH VA BIZNES MODELGA INTEGRATSIYA QILISH
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https://doi.org/10.5281/zenodo.21059841Abstrak
Raqamli iqtisodiyotning jadal rivojlanishi sport industriyasining tashkiliy-iqtisodiy asoslarini tubdan o‘zgartirib, sport tashkilotlari faoliyatida yangi boshqaruv mexanizmlari va biznes modellarining shakllanishiga olib kelmoqda. Bugungi kunda sport tashkilotlari nafaqat sport musobaqalarini tashkil etuvchi subyekt sifatida, balki raqamli platformalar, media xizmatlari, elektron tijorat tizimlari va ma’lumotlarga asoslangan biznes ekotizimlarining faol ishtirokchisi sifatida ham namoyon bo‘lmoqda. Shu sababli rivojlangan mamlakatlarda sport tashkilotlarini raqamlashtirish va ularni zamonaviy biznes modellar bilan integratsiyalash strategik ustuvor yo‘nalishlardan biriga aylangan.Iqtiboslar
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Glebova, E., Desfontaine, P., & Géczi, G. (2022). Digital transformation in sport: Challenges, opportunities and future perspectives. Sustainability, 14(18), 11265. https://doi.org/10.3390/su141811265
International Data Corporation (IDC). (2024). Worldwide Artificial Intelligence Spending Guide. Framingham, MA: IDC.
Kaplan, A. M., & Haenlein, M. (2020). Rulers of the world, unite! The challenges and opportunities of artificial intelligence. Business Horizons, 63(1), 37–50.
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management (16th Global ed.). Pearson.
PwC. (2023). Sports Survey 2023: Sports Industry Outlook. PricewaterhouseCoopers.
Ratten, V. (2020). Sport Entrepreneurship and Innovation. Routledge.
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