XORIJIY DAVLATLAR TAJRIBASIDA SPORT TASHKILOTLARINI RAQAMLASHTIRISH VA BIZNES MODELGA INTEGRATSIYA QILISH
DOI:
https://doi.org/10.5281/zenodo.21059841Abstract
Raqamli iqtisodiyotning jadal rivojlanishi sport industriyasining tashkiliy-iqtisodiy asoslarini tubdan o‘zgartirib, sport tashkilotlari faoliyatida yangi boshqaruv mexanizmlari va biznes modellarining shakllanishiga olib kelmoqda. Bugungi kunda sport tashkilotlari nafaqat sport musobaqalarini tashkil etuvchi subyekt sifatida, balki raqamli platformalar, media xizmatlari, elektron tijorat tizimlari va ma’lumotlarga asoslangan biznes ekotizimlarining faol ishtirokchisi sifatida ham namoyon bo‘lmoqda. Shu sababli rivojlangan mamlakatlarda sport tashkilotlarini raqamlashtirish va ularni zamonaviy biznes modellar bilan integratsiyalash strategik ustuvor yo‘nalishlardan biriga aylangan.References
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