STARTUP GʻOYALARINING MUVAFFAQIYATIDA JAMOATCHILIKFIKRINING OʻRNI: NAZARIY TAHLIL VA AMALIY YONDASHUVLAR
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https://doi.org/10.5281/zenodo.20322055;
startup, jamoatchilik fikri, innovatsiya, mijoz tajribasi, agile metodologiya, bozorga kirish, ogʻzaki marketing, MVPAbstrak
Zamonaviy startup ekotizimida jamoatchilik fikri innovatsion gʻoyalarning bozordagi muvaffaqiyatini belgilovchi asosiy strategik omillardan biriga aylanib bormoqda. Ushbu maqolada jamoatchilik fikrining startup rivojlanishi jarayonidagi besh bosqichli modeli — gʻoya shakllantirish, prototiplash, agile iteratsiya, bozorga kirish va brend sadoqatini shakllantirish — nuqtai nazaridan nazariy-tahliliy jihatdan oʻrganiladi. Sifatli adabiyot sintezi va qiyosiy tahlil metodlari asosida isbotlanishicha, isteʻmolchilarning fikr-mulohazalarini dastlabki bosqichdan boshlab strategik integratsiya qilish startup muvaffaqiyati ehtimolini sezilarli oshiradi, bozor mosligini taʻminlaydi va investitsiya xavflarini kamaytiradi. Maqolada Agile metodologiyalari, mijoz tajribasi (CX) dizayni va ijtimoiy tarmoqlar orqali tarqaladigan ogʻzaki marketingning startap oʻsishidagi sinergik taʻsiri koʻrsatib beriladi. Natijalar Oʻzbekiston startup ekotizimiga ham toʻliq taalluqlidir.Iqtiboslar
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