THE ROLE OF PUBLIC OPINION IN THE SUCCESS OF STARTUP IDEAS: THEORETICAL ANALYSIS AND PRACTICAL APPROACHES
DOI:
https://doi.org/10.5281/zenodo.20322055Keywords:
startup, public opinion, innovation, customer experience, agile methodology, market entry, word-of-mouth, MVPAbstract
In the contemporary startup ecosystem, public opinion has emerged as one of the primary strategic determinants of market success for innovative ideas. This paper examines the role of public opinion through a five-stage model of startup development — idea formation, prototyping, agile iteration, market entry, and brand loyalty — employing qualitative literature synthesis and comparative analysis. The findings demonstrate that strategically integrating consumer feedback from the earliest stages substantially increases the probability of startup success, ensures product-market fit, and reduces investment risks. The article further highlights the synergistic effects of Agile methodologies, customer experience (CX) design, and word-of-mouth marketing propagated through social networks.References
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