DEVELOPING AND ENHANCING INTERNET MARKETING TECHNOLOGIES IN SMALL BUSINESS OPERATIONS
Keywords:
Internet marketing, small business, digital marketing, SEO, social media marketing, content marketing, customer engagement.Abstract
In the modern digital economy, internet marketing plays a crucial role in shaping and developing small business operations. The adoption of internet marketing technologies allows small businesses to increase their visibility, reach broader audiences, and enhance customer engagement. This article explores the process of establishing and developing internet marketing technologies in small business activities, examining the benefits, challenges, and strategies for successful implementation.
References
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Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651.
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