Статьи

DEVELOPING AND ENHANCING INTERNET MARKETING TECHNOLOGIES IN SMALL BUSINESS OPERATIONS

Том 2 № 28 (2024): Наука и инновация 105-106

DOI: 10.5281/zenodo.13912736 2024-10-09 Статьи Open Access

Авторы

  • Oybek Pirmatov Marketing Specialist at "BUNYODKOR TASHABBUS OBOD" Private Enterprise

Аннотация

In the modern digital economy, internet marketing plays a crucial role in shaping and developing small business operations. The adoption of internet marketing technologies allows small businesses to increase their visibility, reach broader audiences, and enhance customer engagement. This article explores the process of establishing and developing internet marketing technologies in small business activities, examining the benefits, challenges, and strategies for successful implementation.

Ключевые слова:

Internet marketing, small business, digital marketing, SEO, social media marketing, content marketing, customer engagement.

Библиографические ссылки

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson.

Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703-708.

Jansen, B. J. (2011). Understanding sponsored search: Core elements of keyword advertising. Cambridge University Press.

Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651.

Опубликован

2024-10-09

Выпуск

Том 2 № 28 (2024): Наука и инновация

Раздел

Статьи

Как цитировать

Pirmatov, O. (2024). DEVELOPING AND ENHANCING INTERNET MARKETING TECHNOLOGIES IN SMALL BUSINESS OPERATIONS. Наука и инновации, 2(28), 105-106. https://doi.org/10.5281/zenodo.13912736
Innovative Academy RSC
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