TURISTIK FIRMALARDA MARKETING TADQIQOTLARINI O‘TKAZISHNING AHAMIYATI
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turizm, raqobatbardosh, marketing, segmentlash, kuzatuv usuli, fokusli guruhlar, so‘rov usuli, tajriba usuli, etnografik tadqiqotlarAbstrak
Turizm sanoatining raqobatbardosh landshaftida samarali marketing tadqiqotlari mijozlarning xohish-istaklari, bozor tendentsiyalari va raqobat dinamikasini tushunish uchun juda muhimdir. Ushbu maqolada turistik firmalar uchun marketing tadqiqotlarining ahamiyati, uning mijozlar ehtiyojlarini aniqlash, bozorlarni segmentlash va mijozlar ehtiyojini qondirishdagi roli yoritilgan.
Iqtiboslar
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