A PRAGMATIC APPROACH TO CULTURAL DIFFERENCES IN UZBEK AND ENGLISH MAGAZINE ADVERTISING

Abstrak

Many American companies that want to increase their sales and achieve their growth goals to expand their opportunities to deliver their products to other countries. However, on a global scale, measurement often requires a lot of trial and error when English-speaking companies try to market their tokens. To facilitate this process, localization specialists are often hired. To make ads more culturally relevant, it is possible to" localize " or change them. Since the area of localization is relatively new, the research is of the extent to which poor advertising is localized. The purpose of this article is to examine the cultural differences between advertising.