FRANCHISING AND ITS ROLE IN THE ECONOMY OF UZBEKISTAN

Abstract

The article is devoted to the study of the franchising market in Uzbekistan at this stage of economic development and its further development prospects as a form of conducting foreign economic activity. The analysis of the franchise market of foreign countries is carried out. The process of franchising development entails the rapid development of small and medium-sized businesses in the country, the formation of franchising business, the promotion of fair competition, an increase in consumer demand for quality goods and the ability to predict consumer behavior of the population. All these areas are an integral part of the country's economy, so the study of such a problem is considered relevant today.