THE IMPACT OF E-COMMERCE PLATFORMS ON MARKETING EFFECTIVENESS IN TOURISM ENTERPRISES

Mualliflar

  • Abrayeva, Shakhzoda Muallif

;

https://doi.org/10.5281/zenodo.19382578

Abstrak

This article analyzes the use of e-commerce platforms to improve enterprise marketing, identify consumer behavior and increase competitiveness, and analyze the effectiveness of online booking, OTA (Online Travel Agencies) and digital marketing.  

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Nashr qilingan

2026-04-02

Nashr

Jild 3 Nomeri 3 (2026): Central Asian Journal of Multidisciplinary Research and Management Studies

Bo'lim

Articles

Iqtibos keltirish tartibi

Shakhzoda, A. (2026). THE IMPACT OF E-COMMERCE PLATFORMS ON MARKETING EFFECTIVENESS IN TOURISM ENTERPRISES. Markaziy Osiyo Ko‘p Tarmoqli Tadqiqotlar Va Menejment Tadqiqotlari Jurnali, 3(3), 237-242. https://doi.org/10.5281/zenodo.19382578
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