THE IMPACT OF E-COMMERCE PLATFORMS ON MARKETING EFFECTIVENESS IN TOURISM ENTERPRISES

Authors

  • Abrayeva, Shakhzoda Author

DOI:

https://doi.org/10.5281/zenodo.19382578

Abstract

This article analyzes the use of e-commerce platforms to improve enterprise marketing, identify consumer behavior and increase competitiveness, and analyze the effectiveness of online booking, OTA (Online Travel Agencies) and digital marketing.  

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Published

2026-04-02

Issue

Vol. 3 No. 3 (2026): Central Asian Journal of Multidisciplinary Research and Management Studies

Section

Articles

How to Cite

Shakhzoda, A. (2026). THE IMPACT OF E-COMMERCE PLATFORMS ON MARKETING EFFECTIVENESS IN TOURISM ENTERPRISES. Central Asian Journal of Multidisciplinary Research and Management Studies, 3(3), 237-242. https://doi.org/10.5281/zenodo.19382578
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