THE INFLUENCE OF THE SUBCONSCIOUSNESS, CONSCIOUSNESS AND AWARENESS ON THE PURCHASING BEHAVIOR OF CUSTOMERS
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Marketers aiming to develop effective strategies must know how consumers buy. This paper explores the intricate relationship among subconscious processes, awareness, and buying decisions. The findings of the present study stress the significant role played by subconscious influences, like implicit racial views or hidden persuaders, along with more conscious, reasoned decision-making and knowledge. The study concludes that while conscious awareness helps guide rational decisions, subconscious factors often work beneath the surface, quietly directing consumer behavior. Marketing people can therefore use both subconscious and conscious messages to optimize user engagement. Then, when a suitable product appears on the scene for them, consumers share more information with it.
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