INTEGRATED DEVELOPMENT OF ECOLOGICAL AND CULTURAL TOURISM IN THE BUKHARA REGION: CHALLENGES AND PROSPECTS

Annotatsiya

Tourism has emerged as one of the most strategically significant sectors of the global economy, playing a pivotal role in sustainable and inclusive development. As an intersectional industry, even marginal improvements in sustainability practices produce measurable effects across local, national, and global economic scales. The President of Uzbekistan, Shavkat Mirziyoyev, has designated tourism as a strategic national economic priority, implementing comprehensive reforms to develop the sector. Situated at the historic crossroads of Silk Road civilizations, Uzbekistan possesses over 8,000 historical and natural landmarks, many of which are inscribed on UNESCO's lists of tangible and intangible cultural heritage.