ISTE’MOL TOVARLARI BOZORIDA ISTE’MOLCHI XULQ-ATVORINI O‘RGANISH BO‘YICHA XORIJIY TAJRIBALAR
Ключевые слова:
iste’molchi xulq-atvori, xarid motivlari, iste’molchi qarori, xorijiy tajribalar raqamli marketing, EBM modeliАннотация
Mazkur tezisda iste’mol tovarlari bozorida iste’molchi xulq-atvorini o‘rganishning nazariy va amaliy jihatlari tahlil qilingan. Tadqiqot davomida AQSH, Yaponiya va Germaniya mamlakatlarida iste’molchi xulq-atvorini tadqiq etishda qo‘llaniladigan yondashuvlar hamda xarid qaroriga ta’sir etuvchi psixologik, ijtimoiy va iqtisodiy omillar o‘rganildi. Tahlil natijasida ushbu modellarni O‘zbekiston sharoitiga moslashtirish zarurligi ko‘rsatib berildi. Tadqiqot natijasida iste’molchi xulq-atvorini chuqur tahlil qilish korxonalarning raqobatbardoshligini oshirishga qaratilgan ilmiy-amaliy tavsiyalar ishlab chiqildi.
Библиографические ссылки
O‘zbekiston Respublikasi Prezidenti . 2022–2026 yillarga mo‘ljallangan Yangi O‘zbekiston taraqqiyot strategiyasi. https://strategy.uz
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