Articles

POSSIBILITIES OF BUSINESS PROCESS MANAGEMENT IN THE DIGITAL ECONOMY

Vol. 5 No. 1 Special Issue (2025): Republican scientific and practical conference with the participation of foreign scientists on the topic "Forming the Uzbekistan economy on the basis of innovation and financing startup projects" 409-410

DOI: 10.5281/zenodo.14898206 2024-12-28 Articles CC BY 4.0 Open Access

Authors

  • Muxlisa Madyarova Toshkent davlat iqtisodiyot universiteti assistenti

Abstract

The article reveals the role and importance of digital strategy in the market-oriented activities of enterprises. Also, the author's approaches to the scientific research of foreign scientists about the right steps can be taken through the digital strategy in order to strengthen the micro-scale business based on the digitization of the economy.

Keywords:

References

Ait Yassine, Fatima. (2023). The Effect of Digital Marketing Strategy on Customer and Organizational Outcomes. Marketing and Management of Innovations. 13. 45-54. 10.21272/mmi.2022.4-05.

Yulianti, Sri & Ismaya, Sakti & Indrajaya, Titus & Sova, Maya & Rosmiati, Eros. (2023). Empowerment Digital Marketing Strategy One Time Entrepreneur Micro Application Social Media in the Village Mekar Jaya, District Sukmajaya, Depok City. East Asian Journal of Multidisciplinary Research. 2. 393-416. 10.55927/eajmr.v2i1.2744.

Mulyani, Oktavia & Hermina, Nurul. (2023). The Influence of Digital Marketing and Brand Awareness on Increasing Brand Image and its Impact on Purchasing Decisions. Prisma Sains : Journal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram.

132. 10.33394/j-ps.v11i1.6594.4. Kayumovich K. O. Digital marketing strategy and tourism //Proceeding of The ICECRS. – 2020. – T. 4. Khurramov O. K., Saidova F. K. Social media-marketing-a powerful tool for tourism industry //European science. - 2019. - No.

– P. 496. Merdiani, Wentri & Suhardi, Mulyadi. (2023). Digital Marketing: The Role of The Web Site on Consumer's Purchase Decision (Survey on Consumers of the "Tokopedia" Online Shop in Indonesia). Journal Administrare.

Published

2024-12-28

How to Cite

Madyarova , M. . (2024). POSSIBILITIES OF BUSINESS PROCESS MANAGEMENT IN THE DIGITAL ECONOMY. Eurasian Journal of Academic Research, 5(1 Special Issue), 409-410. https://doi.org/10.5281/zenodo.14898206
Innovative Academy RSC
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