ENHANCING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE SPHERE OF HEALTHCARE SERVICES OF UZBEKISTAN

Abstract

The advancement of Uzbekistan’s healthcare system necessitates a comprehensive approach to digitalization and the establishment of favorable conditions for the population. However, as the observations show that implementing digital marketing technologies within Uzbekistan's healthcare system faces several challenges. For example, many healthcare facilities lack the necessary digital infrastructure, hindering the effective deployment of digital marketing strategies, strict regulations on medical advertising and patient data privacy limit the scope of digital marketing initiatives.