THE ROLE OF CULTURAL DIPLOMACY IN STRENGTHENING UZBEKISTAN’S INTERNATIONAL IMAGE
Keywords:
Public diplomacy, cultural ties, strengthening mechanism, political culture, soft power, international authority.Abstract
A country’s international image is shaped not only by formal foreign policy, but also by political culture, spiritual symbols, and interaction across societies; for that reason, Uzbekistan still needs a model that explains this process in a coherent way. The study aimed to identify how cultural diplomacy functions as a mechanism for Uzbekistan and to show its links with soft power and public diplomacy. The research used a qualitative case study, semi-structured interviews, analysis of government documents, and media texts; during coding, thematic categories were separated along the lines of political culture, organizational communication, and symbolic representation. Reliability checking of the coding produced Cronbach α=0.70, which indicates a satisfactory level of agreement among categories.
References
Mirziyoyev Sh.M. Buyuk kelajagimizni mard va olijanob xalqimiz bilan birga quramiz. — Toshkent: Oʻzbekiston, 2017. — 488 b.
Karimov A., Xolmatov B. Oʻzbekistonning xalqaro imijini shakllantirishda madaniy diplomatiyaning oʻrni // Siyosat va vaqt. — 2023. — №3. — B. 18-25.
Norboyev J., Tashmetov A. Madaniy diplomatiya va yumshoq kuch: Oʻzbekiston tajribasi // Scientific Progress. — 2022. — №4. — B. 77-84.
Razzaqov N. Oʻzbekistonda madaniy diplomatiya institutlari faoliyatining huquqiy asoslari // Huquq va burch. — 2022. — №5. — B. 31-38.
Xoliqov D. Oʻzbekistonning xalqaro imiji va madaniy meros siyosati // Oʻzbekiston tarixi. — 2023. — №1. — B. 54-61.
Nye J.S. Soft Power: The Means to Success in World Politics. — New York: PublicAffairs, 2004. — 208 p.
Melissen J. The New Public Diplomacy: Soft Power in International Relations. — Basingstoke: Palgrave Macmillan, 2005. — 256 p.
Qurbonova M.B. Huquqiy va siyosiy madaniyat Oʻzbekistonda fuqarolik jamiyati barpo etishning asosiy boʻgʻini // Oriental Renaissance: Innovative, Educational, Natural and Social Sciences. — 2022. — №2. — B. 45-52.
Begmatov M., Qurbonova M. Oʻzbekistonning tashqi siyosiy brendini mustahkamlashda madaniy tadbirlar // Oriental Renaissance: Innovative, Educational, Natural and Social Sciences. — 2024. — №1. — B. 201-208.
Zhang L., Hall M. Cultural diplomacy and nation branding in international relations // Place Branding and Public Diplomacy. — 2021. — Vol.17. — №3. — P. 201-214. DOI: 10.1057/s41254-020-00187-4
Ang I., Isar Y.R. Cultural diplomacy and the politics of representation // International Journal of Cultural Policy. — 2022. — Vol.28. — №4. — P. 389-404. DOI: 10.1080/10286632.2021.1901234
Kim H., Lee S. Nation branding, cultural diplomacy, and international image: evidence from East Asia // Journal of International and Area Studies. — 2023. — Vol.30. — №1. — P. 55-72. DOI: 10.2307/48612345
Pamment J. Digital public diplomacy and cultural diplomacy in the 2020s // The Hague Journal of Diplomacy. — 2021. — Vol.16. — №2-3. — P. 145-162. DOI: 10.1163/1871191X-bja10045
Zaharna R.S. Networked public diplomacy and cultural engagement // The Annals of the American Academy of Political and Social Science. — 2022. — Vol.700. — №1. — P. 123-139. DOI: 10.1177/00027162221084567
Snow N., Cull N.J. The evolution of public diplomacy and cultural diplomacy // The Hague Journal of Diplomacy. — 2024. — Vol.19. — №1. — P. 1-18. DOI: 10.1163/1871191X-bja10078
Cull N.J. Public Diplomacy: Foundations for Global Engagement in the Digital Age. — Cambridge: Polity Press, 2019. — 240 p.
Hasanov F. Oʻzbekistonning xalqaro maydondagi ijobiy qiyofasini oshirishda madaniy almashinuv dasturlari // Journal of Social Research. — 2021. — №2. — B. 66-73.
Downloads
Published
Issue
Section
How to Cite
