ROLE OF LOCAL TOURISM AT INTERNATIONAL AND NATIONAL LEVEL

Abstract

This topic is quite relevant within the framework of modern conditions in the field of tourism, since today tourism is at the top of the list of the most important socio-economic sectors of the world economy. It is becoming a lifestyle for millions of people on our planet. Its beneficial influence on the development of political, social, cultural ties and interpersonal relations on an international scale has become an obvious fact for everyone. Marketing in tourism is a system of management and organization of the activities of tourism companies for the development of new, more efficient types of tourist and excursion services, their production and sale in order to make a profit based on improving the quality of tourist products and taking into account the processes that take place in the global tourism market.