DIGITAL TRANSFORMATION AND SMALL BUSINESS PERFOMANCE.

Аннотация

This article examines the impact of digital transformation on small business performance in the modern economy. It explores how the adoption of digital technologies—such as cloud computing, e-commerce platforms, and data analytics—enhances operational efficiency, market reach, and customer engagement. The study also analyzes the challenges small businesses face during digital transformation, including limited financial resources, lack of technical expertise, and resistance to change. By reviewing current literature and practical cases, the article highlights that successful digital transformation significantly improves competitiveness and sustainability of small enterprises. The findings suggest that strategic planning and government support play a crucial role in enabling small businesses to fully benefit from digital innovation.