The diversification strategy of Amazon by identifying SWOT analysis

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Ismailova Khanifajon


The paper aims to define the diversification strategy of Amazon by using SWOT analysis. Most customers prefer to buy online rather than buy in a traditional way. Most business transfer and adapt their strategies to e-commerce channels. The research is about analysis the company’s strategies by identifying its strength, weakness, opportunities and threats faced by the company in current e-retailing industry. Based on the obtained results, a set of recommendations and suggestions was proposed.

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Ismailova , K. (2024). The diversification strategy of Amazon by identifying SWOT analysis. Журнал академических исследований нового Узбекистана, 1(7), 59–61. извлечено от

Библиографические ссылки:

Filson, D. (2004). The Impact of E‐Commerce Strategies on Firm Value: Lessons from and Its Early Competitors. The Journal of Business, 77(S2), S135–S154.

Schmid, S & Baldermann, S (2021). "CEOs’ International Work Experience and Compensation," Management International Review, Springer, vol. 61(3)

Annual Report (2023) Available from