MILLIY MADANIYATLARNING XALQARO MARKETING STRATEGIYALARIGA TA'SIRI

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Наука и инновация
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Выпуск: Том 2 № 23 : Наука и инновация
Раздел: Статьи
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Аннотация:

Ushbu tezis xalqaro marketing strategiyalarini ishlab chiqishda madaniy farqlarning ahamiyatini yoritib beradi va bu sohada chuqur ilmiy tahlil qilish imkoniyatini taqdim etadi.

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Как цитировать:

Uzoqova , D. (2024). MILLIY MADANIYATLARNING XALQARO MARKETING STRATEGIYALARIGA TA’SIRI. Наука и инновация, 2(23), 28–29. извлечено от https://www.in-academy.uz/index.php/si/article/view/36564

Библиографические ссылки:

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Trompenaars, Fons, and Charles Hampden-Turner. "Riding the Waves of Culture: Understanding Diversity in Global Business." Nicholas Brealey Publishing, 2012.

Schiffman, Leon G., and Leslie Lazar Kanuk. "Consumer Behavior." Pearson Education, 2014.

De Mooij, Marieke, and Geert Hofstede. "The Hofstede model: Applications to global branding and advertising strategy and research." International Journal of Advertising, 29(1), 85-110, 2010.