UNIVERSITET IMIJI VA REPUTATSIYASINI SHAKLLANTIRISHDA KORPORATIV MADANIYATNING TA’SIRI
Jild 5 son 15 (2026): Zamonaviy dunyoda pedagogika va psixologiya 170-172
Annotatsiya
Mazkur maqolada universitet imiji va reputatsiyasini shakllantirishda korporativ madaniyatning o‘rni tahlil qilinadi. Unda oliy ta’lim muassasasining ichki qadriyatlari, boshqaruv uslubi, akademik muhit, professor-o‘qituvchilar va talabalar o‘rtasidagi munosabatlar universitetning tashqi nufuzi bilan uzviy bog‘liqligi asoslab beriladi. Shuningdek, korporativ madaniyatning ta’lim sifati, akademik brend, jamoaviy birdamlik, kommunikativ muhit va universitetning ijtimoiy ishonch darajasiga ta’siri yoritiladi.
Kalit soʻzlar:
Iqtiboslar
Schein E.H. Organizational Culture and Leadership. 5th ed. Hoboken, New Jersey: Wiley, 2017.
Cameron K.S., Quinn R.E. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. 3rd ed. San Francisco: Jossey-Bass, 2011.
Deal T.E., Kennedy A.A. Corporate Cultures: The Rites and Rituals of Corporate Life. Reading, MA: Addison-Wesley, 1982.
Fombrun C.J. Reputation: Realizing Value from the Corporate Image. Boston: Harvard Business School Press, 1996.
Nguyen N., LeBlanc G. Image and reputation of higher education institutions in students’ retention decisions // International Journal of Educational Management. 2001. Vol. 15, No. 6. P. 303–311.
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