"DIGITAL MANAGEMENT IN THE RETAIL SECTOR: THE CASE OF KORZINKA AND MAKRO"
Vol. 5 No. 15 (2026): Zamonaviy dunyoda pedagogika va psixologiya 104-108
Abstract
This article explores the critical role of digital management in modern retail, focusing on its strategic implementation within the Uzbek market. Utilizing Korzinka and Makro as prominent case studies, the research investigates how leading retail chains leverage digital technologies to optimize operations and enhance customer engagement. It examines various facets, including e-commerce platforms, data-driven decision-making, and digital supply chain integration. The study highlights the transformative impact of these digital strategies on operational efficiency, market competitiveness, and the overall customer experience. Findings offer valuable insights for retailers aiming to navigate the evolving digital landscape and foster sustainable growth in emerging markets.
Keywords:
References
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