ARTIFICIAL INTELLIGENCE IN TOURISM MANAGEMENT: ENHANCING TOURIST EXPERIENCE AND SUSTAINABLE DESTINATION DEVELOPMENT

Abstrak

The rapid advancement of digital technologies has fundamentally transformed the global tourism industry. Among these innovations, Artificial Intelligence (AI) has emerged as one of the most influential technologies affecting tourism management, destination competitiveness, and customer experience. AI-powered solutions such as chatbots, virtual assistants, predictive analytics, machine learning algorithms, recommendation systems, and smart tourism platforms have enabled tourism organizations to improve operational efficiency and provide personalized services. This study examines the role of artificial intelligence in tourism management and its contribution to enhancing tourist experiences and promoting sustainable destination development. The research is based on a qualitative analysis of recent academic literature, industry reports, and tourism technology trends. The findings indicate that AI significantly improves customer satisfaction, decision-making processes, service quality, destination planning, and sustainability management. Furthermore, AI-driven technologies facilitate data-based strategic planning, optimize resource utilization, and strengthen destination competitiveness. The study concludes that artificial intelligence has become an essential strategic tool for tourism organizations seeking long-term growth, innovation, and sustainability in an increasingly digital environment.