CULTURAL AND SPIRITUAL EDUCATION OF A GUIDE AND ITS ROLE IN THE TOURISM SECTOR
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Guide, tourism, culture, spirituality, cultural education, spiritual upbringing, tourism services, intercultural communication, professional competence, moral values, speech culture, tourists, national values.Abstrak
This thesis extensively highlights the cultural and spiritual education of a guide, as well as their role and importance in the tourism sector. The professional activity of a guide is analyzed not only as delivering historical and cultural knowledge but also as establishing effective communication with tourists, promoting national values, and shaping the country’s image. Furthermore, the article substantiates how a guide’s cultural level, speech culture, moral qualities, and spiritual maturity influence the quality of tourism services. In modern conditions, special attention is given to developing guides’ professional competencies, improving their training system, and their role in intercultural communication. According to the research findings, the cultural and spiritual preparedness of a guide is one of the key factors in tourism development.
Iqtiboslar
Decrees and resolutions of the President of the Republic of Uzbekistan on the development of tourism.
Karimov I.A. High Spirituality – An Invincible Force. – Tashkent: Ma’naviyat, 2008.
Mirziyoyev Sh.M. Together We Will Build a Free and Prosperous, Democratic State of Uzbekistan. – Tashkent: Uzbekistan, 2017.
Qosimov B. Fundamentals of Tourism. – Tashkent: Iqtisodiyot, 2015.
Xolmatov N. Excursion Activity and Guide Skills. – Tashkent, 2018.
Holloway J.C. The Business of Tourism. – London: Pearson Education, 2016.
Cooper C., Fletcher J., Fyall A. Tourism: Principles and Practice. – Harlow: Pearson, 2019.
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